Event management, not merely a strongly practical discipline but a unique business, is conducted under the new approach of IEMC. The core idea of IEMC is analyzed and a comparison is made between IEMC and other forms of communication like advertisement, public relations, brand name, and integrated marketing. Three relationships are studied in the application of IEMC, namely the relationships between event efficiency and benefit, creation and use of event, and event and daily use. Four approaches are suggested as the 6S EVENTS discrete model, 6S EVENTS integrated model, IEMC process of management, and IEMC management matrix.